AI and Software.
We build the systems the work runs on, including Arth, our dealer operations platform.
New technology is adopted when it makes the work better, and not for its own sake.
We build the systems the work runs on and we run them ourselves before we recommend them. We do not publish anything a human has not approved, and we do not generate client logos, vehicles or text — those come from approved assets and are set by a designer.
The machine margin.
The model generates the options and a person makes the choice and signs it. Showing the handover from machine to human is the commercial premise of Arth made visible rather than claimed. A product that answers the question of what the model decided and what a person decided is selling a compliance position, not just a feature.
What that includes.
Arth, our dealer operations platform. Custom dashboards and reporting. AI production pipelines for creative volume — where the model generates the options and a person makes the choice, and signs it.
How it is measured.
Every engagement names the number it will be measured on before it starts. We run the systems ourselves before we recommend them, so we are accountable for what a system does in production, not only for what a campaign produced.
Do you use AI to produce creative work?
Yes, for volume. The model generates the options and a person makes the choice and signs it. We do not publish anything a human has not approved.
What is Arth?
Arth is a dealer operations platform for the automobile industry, covering the enquiry from first contact through to the delivered vehicle. It times every handover, so a dealer principal can see where an enquiry stopped moving and who was holding it.