Content and Creative.
Writing, design and campaigns for a named audience, measured against a named number.
Most groups sell four line items and coordinate them badly.
We run them as one engagement with one accountability, which is the only reason the handover between them is anyone's job. Writing and design for one named audience at a time, against a number decided before the work starts.
Named audience, named number.
We do not write for "everyone". We write for the audience in front of us, and we agree on the number before the work starts. If we cannot find the number, we do not invent one.
What that includes.
Brand strategy and identity systems. Social and performance creative. Long-form writing and sales collateral. Campaign planning across paid and owned channels.
How it is measured.
Every engagement names the number it will be measured on before it starts. Work is judged by what it changed for the client, not by what was produced.
How is Advito Global different from a marketing agency?
Advito Global names the number it will be measured on before an engagement starts, and reports against that number rather than against activity. It also builds software, which means the group is accountable for what a system does in production, not only for what a campaign produced.