Digital Transformation.
We find where enquiries are lost between arriving and being answered, then rebuild the route.
Most marketing is accountable for the click. We are accountable for what happens after it.
The gap between a lead arriving and a human acting on it is where most businesses lose money, and almost nobody measures it. We time it, find where it breaks, and rebuild the route — usually before we recommend spending anything more on advertising.
Enquiry auditing and timing.
By timestamping every enquiry at arrival and at first human response, per outlet and per person, then reporting the median rather than the average. The median matters because a single fast response can hide a hundred slow ones in an average.
What that includes.
Enquiry auditing and timing. Routing and ownership design. CRM configuration and reporting. Funnel measurement from first click through to the delivered outcome.
How it is measured.
We name the number we will be measured on before an engagement starts, and report against that number rather than against activity. If a number cannot be sourced and signed off, it does not appear on a slide.
What is enquiry response time, and why does it matter?
Enquiry response time is the gap between a customer's enquiry arriving and a human being actually responding to it. It matters because the business that answers first is usually the business that gets the booking, and because it is almost never measured.
How do you measure the handover between marketing and sales?
By timestamping every enquiry at arrival and at first human response, per outlet and per person, then reporting the median rather than the average.