Maximizing Leads: A Case Study of Advito’s Work with Legacy Captures

Introduction:

Advito, a leading digital marketing agency, collaborated with Legacy Captures, a respected photography business, to boost their lead generation efforts. With the creation of a new social media page, Advito’s strategic approach led to a significant increase in leads within just one week.

Client Background:

Legacy Captures specializes in capturing memorable moments through their lens, offering high-quality photography services for weddings, events, and portraits.

Challenge:

Legacy Captures faced a challenge in generating leads through digital channels due to the absence of a dedicated social media presence. Without a social media page, they were missing out on potential clients who preferred to engage with businesses through these platforms.

Strategy:

Advito devised a strategic plan to address Legacy Captures’ lead generation challenges:

1. New Social Media Page Creation: Advito created a new social media page for Legacy Captures, designed to showcase their portfolio, services, and contact information. The page was optimized for engagement and user experience.
2. Content Development: Engaging content was developed for the new social media page, highlighting Legacy Captures’ expertise, previous work, and client testimonials. This content aimed to captivate followers and encourage them to inquire about services.
3. Social Media Promotion: Advito promoted the new social media page through targeted advertising and organic reach. Customized posts were created to drive engagement and generate inquiries.

Results:

Advito’s efforts yielded impressive results for Legacy Captures:

1. Increased Social Media Engagement: The new social media page received a significant increase in engagement, with a 60% rise in likes, comments, and shares within the first week.
2. Lead Generation: Legacy Captures generated over 150 new leads through inquiries made directly on the new social media page or through messages.
3. Brand Visibility: The creation of the new social media page significantly enhanced Legacy Captures’ online presence, leading to a 40% increase in brand mentions and profile visits.
4. Positive Feedback: Legacy Captures received positive feedback from both existing and potential clients, praising the new social media page for its captivating content and responsiveness.

Conclusion:

Advito’s strategic approach to lead generation, including the creation of a new social media page, proved highly effective for Legacy Captures. By providing a dedicated platform to showcase their services and engaging content, Advito successfully attracted new leads and increased brand visibility for the photography business. This case study underscores the importance of a strong social media presence in driving lead generation and business growth.