Most product teams hide the machine. They present a confident answer and hope nobody asks who wrote it. That is a brand risk, and it is an operations risk in a dealer group.

Arth is dealer software from first enquiry to delivered vehicle. The commercial premise is not that a model replaces the floor. It is that a model can prepare the work and a person can own the decision.

Provenance in the interface — showing where the machine stopped and the human started — is how you keep accountability. If the UI cannot say who acted, you cannot time the handover, and you cannot improve it.

We use AI for volume. A person signs the work. Client logos, vehicles and legal copy are not generated. That standard belongs in the product as much as it belongs on a campaign.